Reliance Retail - Reliance Fresh - hits the shelves

  Reliance Industries Limited has opened its first store at Hyderabad. Tagged as Reliance Fresh it specializes in Diary and Grocery, ideally your neighbourhood store. Reliance has and plans to launch many more in-house brands to retail its own produce rather than too much of branded products. Right now its private label for grocery is Reliance Select and will be shortly launching its Fresh Plus a bigger version of Reliance Fresh which is to cater to food and grocery, pharmacy and apparel.

The first store of Reliance Fresh is about 2000 sq.ft and it expects to roll out its hypermarkets in sizes of around 75000 sq.ft by end of the year.

Image Source: CNN IBN