Retail India: Hindustan Lever (HLL) Response to the Big Boys

With growing retail penetration and the sudden influx of major new entrants like Reliance, soon to arrive Bharthi - WalMart, and existing chains like Niligiris, Trinethra, Subhiksha, FoodWorld, Spencers, and Future Group, the other element in the Value Chain to be squeezed is the Suppliers. More than other retailers or competition feeling the pinch of organized retail, the immidiate tremors are first felt with the distributors who are backed and developed by the manufacturers / brands or directly by the brands themselves. Suppliers like HLL in grocery retailing have been long trying to manage such key accounts.

HLL's latest response is to roll out its recent strategy of giving a makeover to existing mom & pop corner stores with a brand facelift and rebranding them as HLL Super Value Stores. This has been in place for over 2 years now and the company plans to extend this further. This will develop a stronger connect to customers to go back to thier old stores in a new retail environment which offers the advantage of the local kirana, friendly and known faces, with the advantages of organized retail and customer service. HLL has already seen some visible growth its current Super Value Stores.

Comments

[devika srivastava]

dear sir/madam
i am devika srivastava.i am persuing mba in marketing from ibsar pune.i want to do internship in market research/retail sector.i have 18 month experience in icici prudential.i have done project:
1.shoppers'stop(1 month)
2.piramyd(9 days)
3.spinach(1 month)
4.sakaal times(10 days)
my e-mail id: spreety_12@yahoo.co.in
contact no. 9960624706

thanks u

[Florence supriya]

Dear Team,

I would like to be a part of your Establishment.Kindly let me know your farmalities and requirements.I am having 13 moths of Experience in retail field.

Supriya
(9908130710)

[florence supriya]

Respected Sir,
I want to be part of ur retail sector so please send me all ur requirements and formalities
hope i'll be able to serve u in the best possible way.

I have 12 months of Experience in retail field.
Kindly let me know your requirements

[S SAHAY]

dear Sir,
with a space of 300 sq ft,expandable up to 450 sq ft,all infrastructure present,Rs5lacsavailable for capital investment and Rs 4 lacs for running expenses, can I be able to get a good franchisee of branded products in retail or wholesale business preferably pharma?
s sahay

[MURALI V.]

With due respect, I would like to request you to please send us contact details with tel.fax nos. etc. to us as we want to be part of these supermarkets suppliers of our products - lighting.
Best regards
MURALI
Mumbai
Cell: 93211 93550
TEl: 22-65221309

[suraj]

what will the job profile for a fresher MBA holder nd what is the procedure to join reliance or bharti.

[gajendra dangwal]

sir
please inform me about food tech jobs for fresher

[New Risk Consultants]

Well, Every thing is possible and new synergies and new innovation. Risk in business going to increase.

[Sanjeev Dhawan]

Respected sir
With due respect I want to state that I am doing PGDM from Synetic Business School in MARKETING.I did my summer internship in Abhishek Industries Ltd. I did a project in Value Added Yarns(Slub yarn & Melange Yarn) & covered Domestic Market (Ludhiana & N.C.R Region).It will be an honour for me if I can contribute to your organisation .Please tell me the formalities which i have to fulfill so that i can serve your organization in the best possible way.Looking ahead for your reply

Thank you


Yours sincerely
Sanjeev Dhawan
Synetic Business School
PGDM(Marketing)
Ludhiana(Punjab)
Pin Code-141008
(M)098727-99627

[iqbal singh chandna]

Respected Sir,
I want to be part of ur retail sector so please send me all ur requirements and formalities
hope i'll be able to serve u in the best possible way