Retail India: Whats the Fuss About Fresh?

    There seems to be a sudden craze and fuss about using "Fresh" as your brand. Heritage Foods, Reliance Retail, Bharti Retail, Spencers Retail are a few who are already flouting the idea of Fresh and there hardly seems to be much differnce in thier logos.

Although yes the rationale behing the brand Fresh in grocery retailing is obvious, but then is't it something else to be more creative in your branding than to just immitate what everyones aping? Anyways its always nice know that all the money spent on brand identity is well spent :)

So are we going to see each one fighting over who started the "Fresh" concept first? It will be a good start to have some lawsuits in this country over branding though.