Retail India: Whats the Fuss About Fresh?

    There seems to be a sudden craze and fuss about using "Fresh" as your brand. Heritage Foods, Reliance Retail, Bharti Retail, Spencers Retail are a few who are already flouting the idea of Fresh and there hardly seems to be much differnce in thier logos.

Although yes the rationale behing the brand Fresh in grocery retailing is obvious, but then is't it something else to be more creative in your branding than to just immitate what everyones aping? Anyways its always nice know that all the money spent on brand identity is well spent :)

So are we going to see each one fighting over who started the "Fresh" concept first? It will be a good start to have some lawsuits in this country over branding though.

Comments

[D.RAMESHKUMAR]

I HAVE 1200Sq FEET FLOOR IN KANCHIPURAM,TN. ARE YOU INTERESTED TO OPEN A SHOP IN KANCHIPURAM GIVE ME A OPPOURTUNITY.

[Kanika]

Retail indeed has come in a big way in India. With many international brands entering the scenario...there will be many lot many new opportunities

I am fascinated by the eagerness of people to join the retail industry...and rightly so. No doubt, there are hundreds of job listing for retail from Head retail to Area Managers

[Sandeep Kumar Chaubey]

hi,i am sandeep. ur retail store are very good.i want to know how to enter in the retail industries,please send me what is the work profile in retail for I.T's(Hardware)

[dee]

Franchisee, dealership offers in Indian are listed at http://fdw.in , apply directly

[mr.s.b agarwal]

availability of commercial spacewith the following details:
FOR RENT\SALE
SITUATED AT THE HEART OF THE CITY,AGRA
NEHRU NAGAR
DELHI-KANPUR NH-2
NAME-SURYA MINI MALL

SPACE-
LOWER GROUND-2500 SQ.FT
GROUND FLOOR(MEZZANINE)-4000 SQ.FT
FIRST FLOOR-2500SQ.FT
next to salasar mega mart
contact no.-09997798247

[RACHNA]

Dear sir,
I am the Food Science graduate (M.Sc) and i am looking for a good job in your organization ,if you have in N C R pls conway me the the massege

[deepanjali]

Your blog is nice. I think you should add your blog at BlogAdda and let more people discover your blog. It's a great place for Indian bloggers to be in and I am sure it would do wonders for your blog.

[sarath.k.s]

ya its true that there are lots of brands which uses the tag "Fresh". I think it's a good way to attract customers.speaking of creativity, here in bangalore there is an online shopping portal called storrz.com, which allows customers to buy groceries online.Their web site is at http://www.storrz.com

[saa]

This is vendetta by Amar Singh against Mukesh Ambani of RIL and the scapegoat was Banwari Lal Kunchal. Amar Singh has said in an interview that he distrusts Mukesh Ambani, he hates Mukesh Ambani and he dislikes Mukesh Ambani.

Amar Singh had a grudge and he showed this by trying to close Reliance Fresh Outlet on the 1st day of their opening.

Mayawati has to bow down before SP leader Amar Singh so as to protect her government from falling.

Also, RIL wasn't giving gas to Anil Ambani, this could also be another reason.

[Narayan Mantri]

There seems to be a sudden craze and fuss about using "Fresh" as your brand. Heritage Foods, Reliance Retail, Bharti Retail, Spencers Retail are a few who are already flouting the idea of Fresh and there hardly seems to be much differnce in thier logos.

Reliance will benefit more as its design will become dominant due to high penetration.Read more at http://www.proteusadvisors.com/labels/Retail.html

[Chetan jain]

sir ,
i am having a 1200 sqft carpet place in mumbai subarbs ie.dombivali..
i want a franchise..

[Anupam Choudhury]

Hey nice blog. Good effort. Sorry about the arbitrary comments below! I just wish to point out that there are a few typos here and there (like Store "Lanuchpad" for instance).
I'm researching the retail industry for some work. Thanks for this blog. It will be very helpful. Any idea where I could get info on retail business management, more specifically related to financial management(cash flow/accounting) and in-store management(display, customer care). Also the career path of shop floor employee.

[AMIT MAHAJAN]

dear sir i have a space at amritsar at outside octroi near tarantaran road amritsar near sachdeva rice mill i want to have friendly hand to provide you space for storage of your goods . (space) measuring 10000 sq.ft thanking you as always
AMIT MAHAJAN

[AMIT MAHAJAN]

dear sir i have space at outside octroi near tarantaran road amritsar for storage of your goods my mobile number is 9815170316

[AMIT MAHAJAN]

dear sir i have a space at amritsar at outside octroi near tarantaran road amritsar near sachdeva rice mill i want to have friendly hand to provide you space for storage of your goods

[Amit]

An interesting website on Indian Organised Retail : www.megamalls.in - The Shopping Guide of India.

[rahul nanda]

i am interested in giving my showroom on rent 2 sum retail outlet or any other office or bank. my showroom is on prime location in ambala city n wanted to give it on rent. please provide me some guidelines how i can give my showroom on rent. specifications 30 * 65 approxx 1900 sq. feet. ground, first and second floor available.
for more info. contact me 09354901878.

[jagpreet singh]

Dear sir,
My name is jagpreet singh.i m into property bussniss,my company name is
vouge spaces.we provied spaces for retail shops,showrooms.we have good contacts with mall,shops owners&others sites reqiered. u can mail us;jagpreet937@rediffmail.com.or call us at9910955140.THX

[vikas bansal]

Dear sir
I have seen your advertisement on internet that you people provide the service of rental to the people. Because i have the remarkable space in Moradabad(UP) in main civil line it consist of large carpet area with good frount along with suitable parking area which is very much suitable for you retail showroom

Thanks with best regard

Your faithfully
Mr. Sunil bansal
66 A/2 Civil line
Moradabad

Contact no:- 0-9412134923,0591-2416619

[sachin s.kalmegh]

hi,i want to know how to enter in the retail industries,please send me what is the work profile in retail for MBA's

[Amit Choudhary]

Hi

I am interested open reliance fresh in Delhi.My mobile number is 9899471885.

[Kaushal Kumar C E O AMKAY DEVELOPERS Lucknow]

Dear Sirs,

We take pleasure to approach you with an introductory resume. Our firm AMKAY Developers is in the business of Real Estate Development wherein we develop the layout and design matching your needs and requirements. We have our team of well Qualified and Experienced people working towards establishing direct liasoning with the companies in the fields of Warehouse planning and Development, Cold Storage facilities, Commercial Space designing and Constructions, Long Term Office leases, Plush Modern Showrooms as per individual requirements and much more. Our Land Bank comprising of prime location properties ready for development on very attractive and suitable cost to suit your requirements in any part of UP and UTTARANCHAL as well as any part of country that will entail you reaching out to a larger audience in the most cost effective manner.

Apart from this we also arrange the warehouses for logistic work on national highways keeping the traffic conditions suitable for loading and unloading of loading vans. A lot of clients have been served by us. M/s Bridgestone (I) Pvt Ltd., Castrol (I) ltd., M/s Kurlon Ltd. are some famous legends and we are proud to be a part of them.

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The same can be used for purposes including:

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Thanks

Mudit Agarwal
Head- Marketing

Amkay Developers
68/3-4, Mill Road, Aishbagh,
Lucknow (U P)
Zip : 226004
India

Landline : +915222667293
Telefax : +915221662795

[Rajiv Renganathan]

How about a contest inviting suggestions for alternatives to "Fresh" ! :)

[prafulrao]

hi
i am prafulrao, ur retail store are very good & attractive point now days in (agri)retail sector.

[prafulrao]

hi
i am prafulrao, ur retail store are very good & attractive point now days in (agri)retail sector.